Protection belongs to a bigger picture.
Reduce the risk you face. Understand the risk your solution may create.
What the osprey teaches us.
During the mid-twentieth century, pesticides contributed to severe declines in many North American osprey populations. DDT-related eggshell thinning disrupted reproduction. Restrictions on DDT and conservation efforts helped many populations recover. Read the Cornell Lab’s account.
The lesson is about how people make decisions. Chemical technology addressed an immediate problem while creating harm elsewhere in a larger system. Judging a solution only by the problem it solves can leave us blind to the problems it introduces.
Our guiding ethic is to reduce preventable harm, use appropriate insurance for remaining insurable risk, and recognize when a solution may shift risk to another person, place, system or point in time. It is the care and perspective we bring to our work.
Human choices connect every environment.
Biologists observe the natural world. Their work inspires us to consider human choices across the built environment, businesses, infrastructure and digital systems, and the effects those choices can have on people and nature.
We ask what a solution depends on, what happens when those dependencies fail, who else could be affected, and what evidence would show that protection is working. Another person’s choices can expose you to risk; your choices can expose others.
OspreyWatch provides insurance and protection intelligence that helps people understand what matters and decide what to do next. This founding inspiration guides the judgment behind that work, including the care we take when considering products for the Shop.
An independent mission we want to support.
We have selected the OspreyWatch conservation project as the intended first recipient of our conservation giving. Managed by the Center for Conservation Biology at William & Mary, it brings together people observing nesting osprey. Their observations help researchers understand breeding activity and the aquatic environments on which osprey depend.
Our business is unaffiliated with the OspreyWatch conservation project, the Center for Conservation Biology and William & Mary. Their inclusion here does not imply endorsement of our business or products.
Explore their work. Give if you wish.
You can visit the project or contribute through its official donation page. You will leave our site; the recipient’s giving service handles your donation and any receipt. This is separate from our planned company contribution.
Optional · External websites. A purchase or donation is never required to use our educational resources.
Our giving, and yours.
We are preparing a company-funded contribution from eligible Shop sales. The amount, eligibility, recipient arrangements and payment reporting will be published before that program begins.
We also intend to offer an optional additional donation within our platform. That collection feature is not active. For now, the direct giving link above takes you to the project’s own donation page.
How we intend to select recipients and report support
Our giving will focus on independent organizations and programs protecting osprey, watersheds and the wider natural world. We will review their identity, governance, work and reporting, and distinguish funds committed from funds actually paid. Recipient selection does not imply a completed financial or effectiveness review.
Sources behind this page
Checked September 18, 2026: the project’s program description, team information and official giving page, and the Cornell Lab account linked above.